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Vendendo Mais Falando Menos

         Corretor de imóveis, quantas vezes você já se pegou falando antes de pensar? Por impulso, acabou dizendo algo que não deveria ou que não era apropriado no momento. Essas situações podem acontecer e você não precisa se sentir culpado por causa disso. Até porque existem algumas técnicas para vender mais imóveis falando menos. Quer ver?

Como diz o ditado popular, “a primeira impressão é a que fica”. Com o seu cliente não é diferente. Ele está observando cada detalhe durante o início da conversa, principalmente porque os consumidores estão cada vez mais atentos à qualidade de um atendimento. Eles querem ter a certeza de que você se preocupa com a necessidade deles e vão apresentar a melhor solução para os seus problemas.

No entanto, existem muitos corretores que falam pelos cotovelos, como se não houvesse amanhã, deixando a impressão de um profissional atrapalhado e pouco objetivo. Explicam como começaram a carreira, dão aula de intermediação imobiliária, contam casos de antigos clientes e falam de tudo. São comparáveis à pessoa que fez um maravilhoso bolo de chocolate para alguém que só come bolo de morango.

Neste primeiro momento, a chave não é ser a atração da conversa, e sim o curioso. Afinal, você ainda não over the counter viagra cialis online 24 hour pharmacy conhece o seu cliente para falar exatamente o que ele quer ouvir. E você sabe como demonstrar um interesse genuíno por ele? Fazendo perguntas!

Entenda qual é a motivação em buscar um imóvel e o que mais o atrai. É importante compreender o perfil do comprador para poder indicar as melhores soluções e prestar um atendimento de qualidade. Pergunte se ele já conhece o imóvel escolhido, se já possui outras propriedades, se possui filhos, entre outras perguntas que podem ajudá-lo durante a negociação.

Depois de conhecer mais sobre a pessoa do cliente e entender as suas intenções, agora é hora de dizer algo. Mas, a diferença é que agora você sabe o que falar, com base no seu prévio conhecimento. Você poderá encantar seu cliente com muito mais facilidade e sua venda ficará mais facilitada. Para uma comunicação eficiente, lembre-se sempre: Ouvir mais e falar menos.

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  • Isadora

    Esse assunto é importante, porque muitos vendedores – e corretores – acabam perdendo a venda por falar demais ou falar algo errado depois de já ter conquistado o cliente.

    • Perfeito Isadora! Todo cuidado é pouco com as nossas palavras na hora da negociação. Um planejamento prévio do que poderá ser conversado, pode evitar muita dor de cabeça.

      #vamosjuntos

      Um grande abraço.
      Márcio Rodrigo.

    • Márcio Rodrigo

      Perfeito Isadora! Todo cuidado é pouco com as nossas palavras na hora da negociação. Um planejamento prévio do que poderá ser conversado, pode evitar muita dor de cabeça.

      #vamosjuntos

      Um grande abraço.

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